This is a wrestling book like no other. It’s also one of the most undersung titles around.
It’s a format few would have expected to see from Heenan: a self-help manual. Rather than the usual wishy-washy new age content you’d normally see in such books, this is effectively a series of serious points for living a successful live used as pegs for genuinely hilarious stories from Heenan’s career.
Unlike with his autobiography, there’s no attempt to follow any structure here and the book works all the better for it. It’s particularly effective as, in between the humour, Heenan uses the opportunity to share some valid gripes, such as being underpaid in a manager role, in a way that doesn’t come across as bitter or whiny. He’s also extremely self-aware in the book, never afraid to acknowledge the sheer absurdity of the professional wrestling business but never shy of admitting his love for it.
Heenan also addresses his battles with cancer, something that might seem hard to fit to his lighthearted style, but it’s genuinely uplifting without being sentimental.